Pure Aveda Salonspa’s Quest for Clean Water is 10 Years Strong

Aveda Earth Month Candles light a pathway to a more sustainable world

MOUNT DORA (March 2016) At Pure Aveda Salonspa we’re dedicated to protecting clean water so as Earth Month approaches, we’re thrilled to celebrate our 10 year milestone of continued efforts to champion this crucial cause with another April filled with fundraising events and activities. The Pure Aveda mission? To care for the world we live in, from the products and services we provide to the ways in which we give back to society.

One of our favorite annual fundraising initiatives to support our passion is our Cocktails For Clean Water event that will take place at Pisces Rising Restaurant, in downtown Mount Dora, on April 5th, 6-9pm.

This is an open invitation for all to come out and party with the Pure Aveda Tribe for an evening of music, drinks, and tasty bites, in support of our local clean water partner, St. Johns Riverkeeper – working on behalf of the Florida community for clean and healthy waters – by reducing the impact upon the St. Johns River and aiding in its protection and restoration.

Pure Aveda Cocktails and Clean WaterAnd, this year we plan to make even bigger waves than ever with a chance to win an Earth Month Prize Package valued at more than $1200, full of Aveda products and services plus gifts and certificates from over two dozen of your favorite Mount Dora shops and hotspots.

Get one entry to win for every $10 donation you make to St. Johns Riverkeeper at Pure Aveda Salonspa or online at: http://www.crowdrise.com/pureavedasalonspaearthmonth2016


For 10 years, we have also donated 100% of the full $12 suggested retail price of our signature limited edition ‘Light the Way Candles’ to Global Greengrants Funds, a non-profit organization that channels high-impact grants to grassroots groups seeking to solve pressing environmental problems.

Light The Way Candles are created from the pure flower and plant aromas of 100% certified organic ginger and ginger lily with 100% naturally derived soy wax that burns cleanly and can last for over 72 hours.  They’re even packaged in 100% reclaimed glass from beverage bottles.

 While sparking a candle may seem like a simple gesture, throughout Earth Month it will do far more than just set a mood or fill the room with a warm and spicy aroma, it will help change lives. Each $12 purchase adds up, and can actually help to provide six months of clean drinking water for a family of six in India. With access to clean water, waterborne diseases are significantly reduced and local women can now spend more time taking care of their children, instead of having to spend hours a day walking, just to collect water.


We couldn’t be more pleased that the clean water movement continues to grow. Over the past several years Aveda salons around the world from Denmark, Russia, the Philippines, Malaysia, Thailand, France, Norway and Sweden have all joined in the clean water cause. We like to think that we’ve contributed to the 40% decline in the number of people worldwide without safe drinking water since 2007. But sadly, there are 750 million (1 out of every 9) people who still need our help. That is why we hope to see you at our Earth Month Event this April.


Located in the heart of historic downtown Mount Dora, Pure Aveda Salonspa offers an unparalleled level of sensory experience in an environment where beauty and wellness converge, offering cutting-edge haircuts, healthy hair color that’s up to 99% naturally derived, and legendary spa treatments —all with the art and science of Aveda pure plant and flower essences.

Owners Ric and Michele Wilson share a vision for doing business consciously and sustainably by giving back through community service, raising awareness of environmental issues and supporting global and local organizations that make a difference.

Pure Aveda Salonspa
206 West Fifth Avenue, Mount Dora, FL 32757 (352) 383-9091 visitpure.com

St Johns Riverkeeper: stjohnsriverkeeper.org

Global Greengrants Fund: greengrants.org

Unpaid submittal by Pure Aveda Salonspa, in honor of Earth Month, 2016